The well established fashion label needed a relaunch of its website. For this purpose, a completely new graphic concept had to be developed and implemented.
We were commissioned with the whole project, aiming for an implementation target of two month for the first expansion stage.
The concept developed features the brand's classic colour scheme.
In addition, an accent colour is defined for the duration of each collection.
The overview of the current collection is presented in a checkerboard style.
The collection can be browsed in 3 different zoom levels.
