Concept: "Frames & Skins"
All visual elements that convey information or serve orientation follow the basic concept of "frames and flags", which takes into account the need for a lightweight and mobile system for the 1-day event. Within this modular setting, we play out the multiple design possibilities.
An overview of the signage system elements: numerous configurations are possible thanks to different flag suspensions.
Wayfinding
All signage system elements are uniformly designed in strong colours to provide quick orientation in the heterogeneous event area.
Information boards and exhibitor signage
The exhibitor signage also follows the general design principle. This ensures a uniform appearance down to the smallest level of exhibit labelling.
Other design elements
We adapt the design of distinctive exhibition elements such as the "Central Exhibit Display" to the theme of the festival - this year "EAT - what does the future taste like?.