Signet
The "anniversary signet" is used universally in the form of a logo and a sticker.
Key Visual
The striking colour scheme and the "confetti rain" motif are flexible components that form the design bracket. The print material includes posters and the sweeptakes cards.
Website
The campaign website handles the sweeptakes process: the customer registers his purchased product and thus qualifies as a raffle participant. Along the way, the visitor learns more about the company history and the product range.
Icons
A specially developed icon set helps the customer through the purchased product registration process, at the same time visualises the wide range of the product portfolio.
Social Media
The campaign is supported by static and animated social media material.
